Charla impartida por Héctor Fernández Manchado. CEO de Turismo Lanzarote
Con la charla profesional de Héctor Fernández Manchado, CEO de la Sociedad de Promoción Exterior de Lanzarote, dimos por terminado el primer módulo del Experto Universitario en Gestión Empresarial Inteligente e Innovadora. En él, de la mano de Pedro Calero y Nereida Cañado, hemos abarcado algunos conceptos básicos sobre innovación y sobre los nuevos valores que cualquier directivo deberá tener en cuenta en un entorno que ha cambiado radicalmente. Héctor Fernández nos contó cómo esos cambios han afectado a la forma de crear y gestionar la marca de un destino turístico como es Lanzarote, y cómo la innovación e inteligencia turística debe analizarse en todas y cada una de las fases del viaje.
Mención especial hizo a la necesidad de tener como centro también al medioambiente, al residente y la sociedad en su conjunto, pues no puede entenderse un destino como inteligente si deja de lado alguno de estos elementos.
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